AI for Small Tourism Businesses: Get Found by International Travelers

Description

Event Information Courtesy of

About This Event 

Roughly one in five international travelers now use AI to plan their trips, and they’re asking tools like ChatGPT, Gemini, and Google’s AI Overviews where to eat, stay, and explore. For a small restaurant, winery, attraction, or tour operator, that changes how new visitors find you – and most small businesses are either unsure where to start or getting pitched expensive AI tools they don’t need. 

This session is a practical, jargon-free starter guide. Janette Roush, Senior Vice President, Innovation & Chief AI Officer for Brand USA, walks through what a small tourism business actually needs to know: how travelers are using AI to plan, the handful of free things you can do this month to show up in AI answers, how to keep your business information accurate across the tools travelers trust, and how to tell a genuinely useful AI vendor from one selling hype. 

Submit your questions here. 

We’re collecting them in advance so the session answers what you actually want to know. DMO and tourism-board partners: this one is built for your members. Please invite the small businesses across your destination. 

Who should attend: Small tourism businesses – restaurants, wineries, attractions, lodging, tour operators – and the DMOs who support them. 

What you’ll leave with: 

• How international travelers are actually using AI to plan, and what that means for you 
• A short, free, do-it-this-week checklist to show up in AI answers 
• How to keep your business details accurate across AI tools and maps 
• How to spot AI vendors overselling – where AI is worth paying for, and where free tools do the job 
• Answers to the questions you submit in advance